Authorities in the northern province of Ninh Binh are hosting an annual tourism week themed Yellow in Tam Coc - Trang An between May 16 and 22 as the rice season approaches.
The week coincides with the rice fields along the Ngo Dong River, dotted between karst mountains inside the Tam Coc Tourism Complex, turning yellow, offering a magnificent view to tourists.
The week is part of the National Tourism Year 2020 being hosted by Ninh Binh.
According to Bui Thanh Dong, Director of the provincial Tourism Department, the event is being organised at a suitable scale to accommodate tourists while preventing COVID-19.
"We have focused on promotions this season," he said. "A special photography tour will be held for tourists and photographers."
The week will also kick-off tourism activities in the locality after the pandemic to confirm Ninh Binh as a safe, friendly destination that warmly welcomes visitors, he said.
The rice has been planted by hundreds of locals in Ninh Hai commune and is on the verge of ripening.
"This is the most impressive moment of local nature for tourists, especially photographers," professional photographer Thong Nhat said.
"Photos of yellow rice mingled with the summer sunlight and the twinkling river capture an immense area in the middle of karst mountains," he added.
The local tourism sector has launched a plan to ask tourism sites and travel agencies to enhance their service quality during the week, and asked the Tam Coc - Bich Dong Tourism Site to ensure health care facilities, face masks and antiseptic gel for visitors to prevent the pandemic.
"I hope the week will bring visitors new experiences and feelings in the Trang An Landscape Complex," Dong said.
Tam Coc, inside the famed Trang An Landscape Complex, a UNESCO-recognised heritage site, with karst mountains and rice fields, has been nicknamed the inland Ha Long Bay.
Nearby attractions include the Cuc Phuong National Park, Van Long Marshland Tourism Site and Phat Diem Stone Church.
Ninh Binh is more than 90km south of Hanoi. Last year, the province received 7.6 million tourists, a 4.79% year-on-year increase. Income from tourism in 2019 reached VND3.6 trillion (US$155 million).