Tourism sector focuses on promoting national brand

General Director of the Vietnam National Administration of Tourism (VNAT) Nguyen Van Tuan made the statement at a seminar to introduce the Vietnam - Timeless Charm Tourism Brand Guidelines in Hanoi on December 4^th.

The Vietnam - Timeless Charm Tourism Brand Guidelines, which was developed with support of the EU-funded Environmentally and Socially Responsible Tourism (ESRT) Capacity Development Programme and applied in Vietnam tourism promotion programs worldwide since 2012, includes a five colorful petal lotus and a slogan "Vietnam - timeless charm".

The manual serves as a toolkit to introduce Vietnam's core tourism assets, including "Time", "Intensity", "Mystery" and "Commitment" and four key lines of products, including sea and island, culture, city tour and eco-tourism.

Besides highlighting Vietnam as a destination that enables travellers to savor unforgettable moments, the document also affirms that the tourism sector of Vietnam committed to providing visitors with the best services.

Vietnam possesses a mixture of exotic and yet authentic cultures, ethnic groups, religions and traditions, which remain mysterious for most of international visitors.

The country's natural wonders will bring intense travel experiences for visitors.

VNAT will coordinate with the ESRT program to organise workshops on the manual application in key tourist sites, including Hanoi, Da Nang, Lam Dong.

(Source: Dangcongsan.vn)