Third session of seminar on defining characters of Ninh Binh in association with building local brand names

The session was chaired by Deputy Secretary of the provincial Party Committee and Chairman of the provincial People's Council Mai Van Tuat.

At the session, scientists and businesspeople exchanged views on and discussed some matters, such as a strategy to develop Ninh Binh's brand names and solutions to implement the strategy; building Ninh Binh's internationally-recognisedtourism brand names; development phylosophy, slogan and symbols in association with the communication strategy on building brand names and policies; building a brand name for the automobile industry of Ninh Binh and experience of Thanh Cong Group; the role of administration, businesses and local people in building local tourism  brand names and practices of Trang An ecological tourism site.

Standing Vice Chairman of the Ninh Binh provincial People's Committee Tong Quang Thin, who is also head of the seminar organising committee, talked about the promotion of modern and unique cultural institutions in order to create a highlight in the heritage urban architecture in association with building local brand names.

Thin said in the past years, Ninh Binh has invested into building modern and unique cultural institutions, namely Dinh Tien Hoang Square, central culture house, a complex of museum and library, and a centre for culture and art exhibitions, fairs, and events.

Once put into use, these works would help to promote the image of Ninh Binh tourism and create new tourism products, Thin added.

Concluding the session, Chairman of the provincial People's Council Mai Van Tuat affirmed that suggestions and discussions of experts, scientist, managers and businesses would help Ninh Binh draw many lessons about the drastic operation and management of the administration in creating momentum and space for development;  and the balance between development and heritage preservation.

Moreover, the province also grasped measures to ensure livelihoods for local people in the core area of Trang An heritage complex in the context of rapid urbanization and mechanisms for turning culture heritage into a driver of growth, he said.

Basing on experiences of notable firms and groups in building their brand names, Ninh Binh would create its own development phylosophy, slogan and symbols in combination with the communication strategy on building and managing local brand names, the official said.

To preserve and promote the heritage values, it needs to base on four main subjects: the State, scientists, firms and people as well as tourists' responsibility, Tuat said.

Ninh Binh will implement the motto of turning heritage into assets, turning natural resources into finance, turning resources into momentum and turning values into prices, he stressed.

Translated Nguyen Thuy