Informing participants about Ninh Binh's tourism potential, Director of the provincial Tourism Department Bui Van Manh said the province is home to nearly 2,000 historical and cultural relic sites and some 50 tourist destinations.
Ninh Binh wants to connect with Belgian travel companies to promote its tourism in the European market, he said.
Belinda Serkeyn, a representative of the Belgian-based exhibition organiser Fisa, said she is impressed with the above-said potentials and suggested the province attend the annual Brussels tourism fair, which attracted 650 firms from more than 60 countries and territories this year.
Vice Chairman of the provincial People's Committee Tran Song Tung said Ninh Binh plans to turn tourism its spearheaded sector in a green and sustainable way, adding that Vietnam can learn from Belgium's strength in cultural value preservation and promotion.
To popularise its potential in the European market, Tran Ngoc Quan, Trade Counselor of Vietnam in Belgium and the EU, recommended Ninh Binh to focus on specific tourism products, especially those related to cuisine and culture.
Secretary General of the Belgian Vietnamese Alliance Duong Minh Tri affirmed that he would act as a bridge for Ninh Binh to connect with Belgian tourism partners to promote the destination to Belgian tourists.
According to the leader of the province, Ninh Binh will discuss with a number of Vietnamese localities such as Hanoi, Quang Ninh and Ho Chi Minh City regarding the participation in the Brussels tourism fair next year.
Translated by Nguyen Thuy